Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise

Assessing Marketing Strategy Performance

the effect of metacognitive strategy instruction on efl learners reading comprehension performance and metacognitive awareness

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The impact of marketing strategies on marketing performance of textile and building industries under economic depression

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opport...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Persistence Modeling for Assessing Marketing Strategy Performance

1 The financial support by the Flemish Science Foundation (F.W.O.) under grant G.0116.04 is greatly appreciated. We also thank Christine Moorman and Donald Lehmann for their constructive comments on a previous version of the article. 2 INTRODUCTION The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for th...